Creative-led performance
for brands with
purpose.
Paid Media · Creative Strategy · Design
Work with me ↓
WHERE CREATIVE MEETS PERFORMANCE
Creative thinking, years of experience. No agency overheads.
With over 6 years of agency experience, I'm now working with a focused number of brands independently to create cohesive strategies that are built for your business needs. I work at the intersection of creative strategy and paid performance. That means the ads I build don't just look good — they're built around how people actually behave, what makes them stop scrolling, and what makes them buy.
Meta Certified in Media Buying and Performance Marketing. Pinterest Certified Media Buyer.
SERVICES
What I do
Paid Social Ads Management
End to end campaign management across Meta, LinkedIn and Pinterest — from creative strategy to build and reporting. Hands-on, no handoffs, no junior teams.
- ·Creative Strategy
- ·Campaign strategy & structure
- ·Audience research & targeting
- ·Ongoing optimisation & testing
- ·Monthly performance reporting
Photography and Content Creation
Consistent, on-brand content that builds presence between campaigns — from content calendars to photography and UGC direction.
- ·Content strategy & calendars
- ·Product photography
- ·UGC direction
- ·iPhone and DSLR footage capturing
Ad Creative Design & Strategy
Creative that converts starts with strategy. I develop frameworks, build testing pipelines, and design the assets — so you're always launching fresh angles backed by data.
- ·Creative audits & competitor analysis
- ·Hook writing & ad copy
- ·Static ad design
- ·Video editing & motion
- ·Creative briefs & concept development
Looking for something not listed? Get in touch — I have a range of industry contacts who can help.
BY THE NUMBERS
Results that matter
CERTIFIED IN
SELECTED WORK
Work
Coat Paints
Meta & Pinterest · Creative Strategy
+29% Revenue · +79% ROI YoY
Coat Paints
Achieve More Training
Meta · LinkedIn · Google Ads
+413% Leads YoY · Filled available spaces 6 months in advance
Achieve More Training
Phaidon
Meta Ads Management
Revenue +1,910% YoY · CPA £6.70 · ROAS 15.65 YTD
Phaidon
Evolution Golf
Meta Ads · Creative Design & Strategy
Revenue +252% over a three month period vs previous period
Evolution Golf
Achieve More Training
Meta · LinkedIn · Google Ads
+413% Leads YoY · Filled available spaces 6 months in advance
Achieve More Training
Clarity
Meta Ads Management
Paid social campaign
Clarity
Evolution Golf
Meta Ads · Creative Design & Strategy
Revenue +252% over a three month period vs previous period
Evolution Golf
Code Beautiful
Creative Design · Static Ads
DTC beauty brand
Code Beautiful
The Ordinary
Video Creative
Video ad production
The Ordinary
KIND WORDS
What clients say
Thanks for being so flexible and lovely to deal with over the course of the campaign — you've been amazing.
American Road Trip Co
ABOUT ME
Hi, I'm Shelby.
I run SB Digital, a freelance paid social and creative strategy studio based in North Wales. The bulk of my work centres around paid social: designing ads, and building, managing and optimising campaigns that actually move the needle — alongside some UGC, content and creative strategy work.
I spent 6+ years in agency life before going freelance in 2025, so I've got the fast-paced mindset of agency work without the layers of bureaucracy slowing things down. These days I work directly with brands (and alongside a few agencies too) to plan, create and run paid social that performs — from strategy and creative concepting through to the numbers behind it.
If you want someone who'll get properly stuck into your account, tell you what's actually working (and what isn't), and treat your budget like it's their own — that's me.
Outside of work you'll usually find me out exploring North Wales (whether that's a trail run or walking my dog, Neville on the beach) doing yoga, reading a book with a good coffee (always welcome a book recommendation!), or spending time with friends and family.
GET IN TOUCH
Let's work together
Whether you're looking for hands-on campaign management, a creative strategy refresh, or support for your agency — I'd love to hear from you.
Or email directly: shelby@sb-digital.co.uk
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